The Canadian Health Food Association (CHFA) has appointed Scott Sulz to the position of director of business development.
Sulz brings more than 25 years of experience in natural and organic retail and distribution sales to the role.
He previously spent 14 years at UNFI, moving from sales representative to national sales leader. From there, he worked as a brand manager at CCW, followed by roles as a brand leader at Left Coast Natural and, most recently, as the Canadian sales director for Chocxo Chocolatier.
"Scott's appointment comes at a pivotal time for CHFA as our members navigate an increasingly challenging time to do business in Canada," said Sandra Kabat, VP of member experience at CHFA, in a release. "His unrivalled expertise and unwavering dedication to advancing the industry make him the ideal leader to drive our community forward."
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