CHFA presents its reimagined Industry Achievement Awards

The Canadian Health Food Association (CHFA) hosted its reimagined Industry Achievement Awards, recognizing innovation and excellence in the natural, organic and wellness (NOW) industry. 

Previously awarded twice a year, the awards are now presented annually, coinciding with CHFA NOW Toronto.

New award categories were introduced this year, including best small broker, best large broker, distributor of distinction, and industry voice award.

Here are the 2025 winners:

Brand Excellence Award

A.Vogel/Bioforce Canada

Retailer of the Year Award

Healthy Planet

Trailblazer Small Business Award

Hive Retail Solutions

Woman of Influence Award

 Melinda Zoccoli, UNFI Canada 

Excellence in Sales

Kathy Banks, Indigo Natural Products

Excellence in Retail Sales

Chris Siabanis, Longo's 

Best Small Broker

iLevel Management 

Best Large Broker

LeBeau Excel 

Distributor of Distinction

Jonluca Neal 

Industry Voice Award

Benjamin Walker, BNQ Management 

Willie Pelzer Memorial Hall of Fame Award 

Randy Whitteker, ONFC 

John Holtmann Leadership Award

Matt Breech, TallGrass Natural Health

Equity & Impact Award

Jewels Under the Kilt 

Agent of Change in Regulatory Affairs

Linda Biggs, Joni 

CHFA is Canada's largest trade association dedicated to natural, organic and wellness products.