Five wellness trends set to shape how Canadians will shop in 2026: CHFA
The Canadian Health Food Association (CHFA) has shared five trend predictions expected to shape the way Canadians shop in 2026.
Leading up to CHFA NOW Toronto, the association highlights the innovations and trends that will be on display at the conference and tradeshow—including products currently shaping the natural, organic and wellness industry.
Read: Winning in the new age of health and wellness
“From innovative products to inspiring entrepreneurs, this event highlights the creativity and growth driving our sector and a first look at the trends that will soon influence the marketplace," said CHFA president and CEO Aaron Skelton.
These five trends include:
Minis: Small size, big impact
As appetite suppression becomes more common due to the rise of GLP-1 medications and increased awareness of metabolic health, there is a growing consumer demand for mini meals, snacks, and drinks that deliver satisfaction without excess.
Read: The food we eat in the Ozempic era
Bitter brews & functional sips
A new wave of functional beverages—From matcha to mushroom coffee and cacao elixirs—are capturing consumers' attention by blending bitter flavour profiles with wellness benefits that go beyond hydration. CHFA says this trend is driven by a growing appreciation for global cuisines, adaptogens, nootropics and longevity ingredients.
Soft wellness: Calm, comfort and connection
Consumers are turning to products and experiences that offer emotional support, incorporate rituals as a form of self-care, support the gut-brain connection, and promote rest and recovery.
Expanding the health span: Age gracefully, live fully
Functional foods, beverages, and supplements are evolving to support the complex needs of aging gracefully, from brain health to joint support. Cognitive health and brain nutrition products, proactive nutrition, and inspiration from the Mediterranean diet round out this trend.
Beauty from within: Edible indulgence with benefits
Consumers are increasingly turning to functional snacks, beverages, and supplements that support skin, hair, and nail health.
CHFA Now will be held at Exhibition Place, Toronto Sept. 19 – 21.
