CHFA reveals finalists for 2026 Launch Pad competition
CHFA (Canadian Health Food Association) has announced the finalists for its 2026 Launch Pad competition.
Eight emerging Canadian brands will take the stage at the CHFA NOW trade show in Toronto on Sept. 25 to showcase their innovation to retailers and industry stakeholders.
Finalists are given two minutes to pitch their brand and product in a format of their choosing before a judging panel of industry experts: Isabèle Chevalier, president of NAD Capital Inc.; Shelley R. King, CEO of Natural Products Canada; and Steve Hollingsworth, CEO of Nature’s Emporium.
The winner will take home the title of Most Innovative Product and a prize pack valued at more than $25,000. The package includes $10,000 in customized brand consultation from Brand Natural; a $10,000 retail media and brand visibility package from In Conversation with Bruce W. Cole; promotion across CHFA’s owned channels; media exposure through announcements and placements; a booth at the next CHFA NOW trade show; and a complimentary CHFA one-year membership.
The finalists for CHFA’s 2026 Launch Pad are:
- Abieze - Camelina Black Soap
- Her Dailys - Complete Peri + Menopause Multi
- MOOZ - Natural Deodorant
- Pod Squad Snacks - Mini Waffle Crisps
- Snackish - Best Dressed Chips
- Stealthy Foods - Frozen Single-Serve Sauce Pucks
- Suna Wellness - Ceremonial Matcha
- Tocha - Spiced Sauces
CHFA NOW Toronto runs Sept. 25 to 27.
