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Clorox to implement two-COO structure in 2013


The Clorox Co. announced that effective Jan. 1, 2013, it will move to a structure with two chief operating officers.

Benno Dorer, currently senior vice-president of cleaning division & Canada, will be promoted to executive vice-president and COO cleaning, international and corporate strategy, according to an article in Drug Store News.

Dorer will have responsibility for the laundry, home care and international business units as well as take on responsibility for corporate strategy and growth.

George Roeth, currently SVP of the specialty division, will be promoted to EVP and COO of household and lifestyle.

Roeth will have responsibility for the Charcoal, Glad, Litter, Food, Brita and Burt's Bees business units. He will also have responsibility for the company's core functions: marketing, sales, product supply and research & development.

The company also announced that COO Lawrence S. "Larry" Peiros, will retire from the company effective April 1, 2013.

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