Coca-Cola announces return of Canada’s Kindest Community program
Who: Coca-Cola
What: The company’s “Canada’s Kindest Community” program has returned to “identify, celebrate and reward the kindest community in Canada.”
The winning community will receive $100,000, awarded locally through Community Foundations Canada. The winning community will also receive a stop on the Coca-Cola Holiday Caravan’s 2026 tour.
“Canada's Kindest Community is part of the Coca-Cola Holiday Caravan tour where the red Coca-Cola truck, adorned with twinkling lights and joined by Santa and his special elves, spreads kindness from coast-to-coast by bringing Canadians together to foster a sense of belonging during the holiday season,” notes a press release.
The Coca-Cola Holiday Caravan began in Canada in 1999 as a single truck decorated with festive lights and has grown into a national tradition that visits hundreds of communities each year.
Jarvis, Ont., the inaugural winner of Canada's Kindest Community, will host one of the first stops of the 2025 Coca-Cola Holiday Caravan tour with a special celebration on Nov. 15. The event will spotlight the Norfolk Community Foundation and Jarvis Light Up as the community unveils plans for a new project, supported in part, by Coca-Cola's “Canada's Kindest Community” prizing.
The Top 10 communities wiill make the “Canada's Kindest Community” shortlist. The winning community will be announced on Jan. 19, 2026.
Nominations are open and can be submitted online and by scanning QR codes at Coca-Cola Holiday Caravan stops and select retailers across Canada. Submissions will be accepted until Jan. 1, 2026.
