Coca-Cola Canada shares newest sustainability report

Coca-Cola Canada released its 2009-2010 Corporate Responsibility and Sustainability (CRS) Report today. The initiatives outlined in the report are part of Live Positively, the company's platform to make positive change in Canada and globally.

Commenting on the CRS, the second of its kind by Coca-Cola Canada, Kevin Warren, president of Coca-Cola Refreshments Canada said "Our organization and associates have embraced sustainability and are dedicated to making positive contributions to the workplace, to the community and to the environment every day."

Live Positively efforts are based around seven key areas: beverage benefits; active healthy living; community; workplace; energy efficiency and climate protection; sustainable packaging and water stewardship.

In terms of water stewardship, Coca-Cola Canada's goal is to return an amount of water equal to what it uses in all of its beverages and their production back to communities and nature. Its improved its water use ratio by 24% since 2005. Also related to the environment, the company has reduced its overall carbon footprint by 11% since 2007.

The beverage benefits element of the CRS is reflected in Coca-Cola Canada's move early this year to provide calorie information on the front of many of its beverage packages.

And when it comes to active living, Coca-Cola Canada has partnered on a five-year, $5-million deal with ParticipACTION to develop and support a physical activity initiative for teens called Sogo Active.