General Mills, Inc.

Could new marketing and displays bring back cereal's snap, crackle and pop?

First it was a food, then a snack and now a beverage.

There's a boom in protein-packed breakfast items as consumers look for added punch in their morning meal

Clean labels are increasingly seen as a requirement for mainstream brands

Nibblr is a new snack subscription service aimed at millennial women

Canadian Grocer award recognizes the industry's up-and-coming innovators

General Mills' new multimedia campaign for the cereal brand focuses on perceptions of dieting

Product innovation is freshening up the frozen entree category

Campbell's head recognized for advancing marketing communications in Canada