B.C. residents will be seeing more of Save-On-Foods.
Overwaitea Food Group has announced the 12 remaining stores under its Cooper’s Foods banner will be converted to Save-On-Foods in the next year.
The move doesn’t come as a surprise given some Cooper’s Foods have already been converted into Save-Ons, with several more rebrands recently announced.
In September, Overwaitea announced four Cooper’s locations in Abbotsford, Port Coquitlam, Dewedney and Chilliwack would be converted to Save-Ons.
Despite the conversions, a spokesperson from Overwaitea Food Group told Canadian Grocer at the time that the company had no intentions to phase out Cooper’s Foods.
READ: Overwaitea converts six stores to Save-On banner
But according to an article in Kelowna Daily Courier, customers have been asking for Save-On programs in Cooper’s stores.
“We’re proud of the Cooper’s heritage. We’ll put a storyboard in each store to let people know it used to be a Cooper’s and the name’s history,” Overwaitea Food Group B.C. general manager Tony Piwek said. “But Cooper’s is owned by Overwaitea Food Group and Save-On-Foods is the group’s main banner, so it’s time to turn them into Save-On-Foods.
Cooper’s Foods was founded by the Cooper family in Revelstoke, B.C. in 1956. When the family moved to Kamloops a few years later they began to open more locations and put the family name on stores.
Overwaitea Food Group bought the Cooper’s chain in 1999.