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Couche-Tard expands partnership with Too Good To Go

Thousands of Circle K and Couche-Tard stores across North America and Europe to join app
Jillian Morgan, female, digital editor for Canadian Grocer
couche tard x too good to go
Too Good To Go's partnership with Couche-Tard started in 2018.

Alimentation Couche-Tard, Inc. is expanding its partnership with Too Good To Go in North America and Europe.

More than 9,000 Circle K and Couche-Tard stores across Canada, the United States, Ireland and Poland are expected to be on the food waste prevention app by year-end – making the deal Too Good To Go’s most extensive rollout to date.

"As we expand and refine our food offering globally, minimizing food waste is a priority for us – and the right thing to do both economically and environmentally," said Ina Strand, chief people officer and leader of sustainability efforts for Couche-Tard, in a release. "This partnership with Too Good To Go is a great complement to our continuous improvement efforts in our foodservice operations. Not only does it bolster our global sustainability commitments, but it's also an innovative way for our customers to try our delicious food at a great price."

Too Good To Go's partnership with Couche-Tard started in 2018 in Norway, expanding in the years that followed to Denmark, Sweden and select markets in the United States, Canada and Poland. 

Daily, Circle K and Couche-Tard staff will inspect their food inventory for items nearing expiration and pack them into Too Good To Go “Surprise Bags” at a reduced price.

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