Cove Soda shuffles leadership team
Cove Soda has announced the appointments of Bryan Crowley as chief executive officer and board member, Craig Olikiewicz as chief commercial officer and Joe Lee as chief operating officer.
Crowley brings more than 25 years of leadership experience across food, beverage, and consumer brands. Most recently, he served as CEO and board member of G FUEL. He previously partnered with serial beverage entrepreneur Lance Collins to launch and lead Casa Azul Spirits and ZenWTR.
"Functional soda has moved from an emerging trend to a high-growth category that demands creative brand building and disciplined execution," said Crowley in a press release. "Founders John and Ryan MacLellan have built a great-tasting product and an authentic brand with real consumer love. The opportunity now is to scale that foundation thoughtfully and build a business designed for longevity."
READ: How Cove Drinks’ founders took their home-brewed kombucha to major grocers coast-to-coast
Olikiewicz is stepping into the role of chef commercial officer. He is a seasoned sales and commercial executive with deep experience across beverages, energy, and CPG. Most recently, he served as senior vice president of sales at Nutrabolt.
Cove Soda also announced that Joe Lee joined the company as chief operating officer. Lee brings more than 20 years of global operations and supply chain leadership across high-growth CPG brands.
“Together with founders John and Ryan MacLellan, the leadership team reflects Cove's focus on building a durable, execution-driven organization capable of meeting growing consumer and retailer demand,” states a press release.
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