Keurig Dr Pepper Canada enters partnership with Cove Drinks
Beverage giant Keurig Dr Pepper Canada (KDP Canada) has announced it has entered an exclusive agreement with Cove Drinks to lead the national sales, distribution and omni-marketing of its Cove Soda brand.
According to KDP Canada, the arrangement brings it a fast-growing brand in the carbonated soft drink (CSD) space. Cove Soda is a zero sugar, probiotic soda, created in Nova Scotia by brothers John and Ryan MacLellan that has experienced rapid growth across Canada and the United States since its 2023 launch.
Read: How Cove Drinks' founders took their home-brewed kombucha to major grocers coast-to-coast.
"This is a defining milestone for Cove Soda," said John MacLellan, CEO and co-founder of Cove Drinks in a press release. "What started as a local idea in Nova Scotia has grown into a movement, proving that soda can evolve with consumer values." He added that the partnership with KDP Canada would give Cove Drinks the reach and operational strength to bring its beverage to more Canadians, while staying true to what makes it special.
For its part, KDP Canada says the agreement with Cove Drinks represents "a bold and strategic step forward in the evolution of its CSD portfolio. "Cove Soda is uniquely positioned at the intersection of taste and function, aligning perfectly with consumer demand for health-conscious refreshment," said Jean Gagnon, the company's vice-president, cold beverages in a release. "We're proud to support a Canadian success story that complements our vision for a more diverse and modern beverage offering."
The transition of Cove Soda's commercial operations to KDP Canada is set to be completed by the end of 2025, according to a release. Additional terms of the agreement were not disclosed.
