CPMA launches new mobile app

The Canadian Produce Marketing Association’s new Mix it up mobile app promotes fruit and veggie consumption on the go.

Developed by Ottawa’s Industrial Media, the app is free and provides useful storage and preparation tips and will help track the colours of produce you eat each day.

Produce can be searched by name or by the four-digit PLU number.

The app is available for iPhone, iPod Touch and iPad.

The CPMA’s Mix it up program focuses on simple and practical ways to add a variety of fruits and veggies to every meal and snack.