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CPMA names 2024-2025 board chair

Industry veteran George Pitsikoulis appointed to the role
Jillian Morgan, female, digital editor for Canadian Grocer
George Pitsikoulis
George Pitsikoulis

The Canadian Produce Marketing Association (CPMA) has tapped George Pitsikoulis as its chair for the 2024-2025 year.

Pitsikoulis was appointed at a board meeting held during the 2024 CPMA Convention and Trade Show in Vancouver.

In addition to his current role as president and CEO of Canadawide Fruit Wholesalers Inc., a role the executive has held since the early 2000s, Pitsikoulis has served on several boards. Those include the Fruit and Vegetable Dispute Resolution Corporation, the Quebec Produce Marketing Association and CPMA where he is still a member of the organization’s executive, marketing and food safety committees. 

As CPMA chair, Pitsikoulis will focus on strengthening international trade relationships, promoting sustainability and addressing the key challenges that significantly impact the produce industry. 

“I am honoured to have the opportunity to serve as CPMA’s 2024-2025 chair,” Pitsikoulis said in a release. “With the Association’s 100th anniversary coming up next year, this significant milestone makes my term as CPMA chair even more special. I’m looking forward to working with CPMA and its stakeholders to foster a dynamic marketplace where members thrive through market expansion, sustainable practices and technology adoption.” 

The executive committee includes: past chair Colin Chapdelaine (Star Group / Whole Leaf Ltd.); first vice-chair Steve Bamford (Fresh Advancements); second vice-chair David Dube (Krown Produce); executive committee member Steve Boulianne (Metro Richelieu Inc.); and executive committee member Andrea Vandergrift (Costco Wholesale Canada). The complete board of directors list can be found here.

Adding new members to your team? Getting a promotion? Starting a new job? Let us know. Send your submissions to digital editor Jillian Morgan. Please include a headshot when possible.

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