CPMA names 2024 Passion for Produce participants

Program provides young professionals in the industry with opportunity to accelerate their careers
Jillian Morgan, female, digital editor for Canadian Grocer
passion for produce 2024
The program was launched in 2010.

The Canadian Produce Marketing Association (CPMA) has announced the 20 professionals selected for its 2024 Passion for Produce (PFP) program in Vancouver.

This year’s cohort can be viewed here.

PFP was created by CPMA in 2010 to provide young professionals in the produce industry with the opportunity to accelerate their professional development through mentoring experience  at the CPMA’s Annual Convention and Trade Show.  

“We are delighted to see a great interest in this program from young professionals working within our industry,” said Ron Lemaire, CPMA president, in a press release. “PFP is a program that provides participants with mentorship and education  opportunities in a fast-paced but fun setting. This allows them to expand their professional network and their  knowledge beyond the scope of their current role within the industry.” 

Over the three-day convention and trade show, PFP participants will be partnered with industry mentors for interactive sessions, networking events and more.

Since 2010, 210 individuals have participated in the program representing over 90 member companies. 

The call for applications for the 2025 PFP program will open this fall. 

This ad will auto-close in 10 seconds