William Crosby and Bruce Wright have stepped into new roles with the New Brunswick-based company
Canadian Grocer staff
William Crosby (left) and Bruce Wright have both been promoted to new roles.
Crosby Molasses Co. Ltd in New Brunswick as promoted two of its team members.
William Crosby, who previously led sales for the company’s retail and industrial molasses, has been promoted to vice-president of sales and business development. In this role, Crosby will be responsible for the company’s revenue, including contract manufacturing and liquid bulk storage.
Meanwhile, Bruce Wright steps into the director of brand and marketing role—a new position within Crosby Molasses. Wright has been tasked with leading the company’s marketing strategy, with an “emphasis on the next generation consumer,” according to a press release.
Both promotions are effective immediately.
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