Dairy Farmers of Ontario refreshes 'Everybody Milk' campaign
Dairy Farmers of Ontario (DFO) is revamping its 'Everybody Milk' campaign “through a new creative lens: care.”
Initially introduced in Fall 2022, the campaign sought to serve as a “connective tissue across DFO’s marketing, enabling all marketing efforts to be unified under one cohesive story of what milk means to Ontarians,” notes a press release.
The care campaign leans into the “nostalgic memories” consumers have with milk.
“With this creative evolution of Everybody Milk, we’re continuing to celebrate Ontarians’ universal love for milk,” says Alicia Sumar, marketing director for DFO. “The lens of care allows us to reveal milk’s deeper emotional resonance and its relevance for consumers by highlighting the meaningful role it has in their lives. Milk is an everyday essential that delivers both nourishment and care.”
To mark the launch of the integrated campaign, DFO is hosting an interactive pop-up called “The Care Corner by Milk,” at Yorkdale Mall in Toronto. From Nov. 15 to 16, visitors can expect an immersive experience including a '90s-style quiz.
