Dollarama partners with BMO's Blue Rewards

Dollarama has entered a multi-year exclusive strategic partnership with BMO’s Blue Rewards (formerly Air Miles). 

Blue Rewards members can now earn Blue Points on purchases from the discount retailer. 

Members with a linked payment card can earn points on qualifying purchases of $20 or more at more than 1,700 Dollarama stores nationwide. 

BMO Blue Rewards Mastercard credit cardholders can earn 10x the points on Dollarama purchases. 

"Dollarama is focused on making everyday shopping simple, affordable and accessible for Canadians," said Nicolas Hien, CIO of Dollarama, in a press release. "Partnering with Blue Rewards allows us to enhance that experience by adding rewards to purchases customers are already making, delivering a practical benefit that fits naturally into their daily lives."

BMO launched Blue Rewards on June 2.