No Frills boosts support for Cricket Canada with sleeve branding sponsorship The sponsorship comes as an additional investment to the cricket association Kraft Heinz pauses plans to split into 2 companies, says its problems are 'fixable' The company said it will pivot from the split and invest US$600 million in marketing, sales and product development Empire chief marketing officer announces retirement Sandra Sanderson is set to retire in July As coalitions shift, loyalty enters its next chapter Bond chief strategy officer Sean Claessen on the evolution of loyalty programs and what appeals most to members Kruger Products scores a ‘Parent Assist’ with new Olympic ads Campaign creative spotlights what it takes to be hockey parents in Canada Tim Hortons raises $1.3M for Special Olympics Canada Proceeds were raised through the sale of Special Olympics Donuts Points program shuffle: BMO replacing Air Miles, Shell joins Scene+ BMO acquired the Air Miles program in 2023 for US$160 million Farm Boy joins ‘Feed the Dream’ campaign in support of Team Canada and Ontario athletes The grocer has launched its “Farm Boy Feed The Dream Grants” to help fund local athletes Longo’s celebrates 70 years in business The grocer is marking the milestone with new products and a chance to attend the 2026 Olympic and Paralympic Games in Italy Boursin to debut ski-thru pop-up in The Blue Mountains, Ont. The event will run from Jan. 31 to Feb. 1 1 2 Next Last
