Dollarama, Shoppers Drug Mart, Metro among most valued Canadian brands in 2025

A number of Canadian grocers and other retailers made the 2025 Kantar BrandZ Top 40 Most Valuable Canadian Brands report.

Dollarama (9), Shoppers Drug Mart (18), Metro (21), Real Canadian Superstore (24), Canada Dry (30), Maxi (31), President’s Choice (34), No Frills (37) and Foodland (39) were just some of the companies and brands on this year’s list.

RBC retained its title as Canada’s most valuable brand, followed by TD.

“Value-focused retailers such as Maxi, Dollarama, and No Frills all delivered strong growth by offering quality products at affordable prices,” notes a press release.

Brands like Shoppers Drug Mart and No Frills drove growth by utilizing brand equity. 

Shoppers Drug Mart expanded into e-commerce while maintaining a strong in-store offering. 

"No Frills also stands out for its continued focus on delivering a 'no frills' high-value shopping experience that resonates with Canadian consumers,” the release states.

Bonterra was named the 'Most Sustainable Canadian Brand' in 2025. The brand practices sustainability in aspects of operations from product development and manufacturing, to materials, packaging and partnerships.

"In turbulent times, strong brands prevail. The past year has been marked by a slowing economy, declining consumer confidence and global uncertainty, yet Canada's most valuable brands have not only endured, they've also thrived,” says Scott Megginson, president, Kantar Canada. “Many are tapping into a renewed sense of national pride, delivering products, campaigns, and experiences infused with Canadian identity. The brands that continue to evolve with consumer expectations and economic realities will lead the way in the years ahead."