Electrolit taps former Red Bull, PepsiCo exec as commercial director

Electrolit has hired former Red Bull, PepsiCo and Aurora Cannabis executive Enrico De La Torre as its commercial director in Canada.

De La Torre has more than a decade of experience working in the commerce and marketing field. 

He spent more than three years in field sales at PepsiCo before moving on to Red Bull, where he worked across distribution, account management and marketing. 

At Electrolit, De La Torre plans to increase overall brand awareness and expand distribution to make the electrolyte beverage readily accessible to Canadian consumers.

“I am honored to have the opportunity to turn Electrolit into a global powerhouse and I couldn’t be more grateful to be joining such a dedicated team at a company that is quickly gaining momentum,” De La Torre said in a statement. “We’ve seen an opening for growth in the industry when it comes to better-for-you beverages; I’m excited to continue expanding brand awareness and to bring high quality ingredients and functionality to consumers that want better performance and functionality from the products they purchase.”