Eliminate 'guilt lanes', government tells U.K. grocers
Retailers are being told to get rid of junk food at checkout
The Department of Health in the U.K. is looking to implement a new industry code of practice on the marketing of products high in fat, sugar and salt, calling on stores to get rid of "guilt lanes" at the checkout.
Retailers are also being asked to spend a proportion of their marketing dollars on the promotion of healthier options.
The government is hoping retailers will want to focus on voluntary ‘responsibility deals' instead of being forced to make it easier for customers to choose healthier options through legislation.
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