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Empire makes changes to the C-suite

Matt Reindel and Michael Vels are moving into new roles as part of what the company is calling a “rigorous succession” plan
Matt Reindel

Empire Company Limited has made executive-level changes that moves Matt Reindel and Michael Vels into new roles with the company.

Effective immediately, Reindel steps into the chief financial officer role previously held by Vels, who is now Empire's chief development officer. Both executives report to CEO and president Michael Medline.

Reindel brought with him years of finance experience when he joined Empire as senior vice-president, finance in 2019. He served as chief financial officer of Nestlé Nutrition North America for six years, and prior to that he was the head of finance for Nestlé Food Services for Asia, Oceania and Africa.

In a press release, Medline said Reindel had been a key player in keeping Project Horizon--the company's ambitious plan to accelerate e-commerce and grow market share--on track and "expertly leads" the Longo's partnership.

"Over the last two years with Empire, Matt has established himself as a strong strategic leader with an ability to execute," said Medline. "His extensive experience in consumer-packaged goods and retail has been integral to our business success."

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Michael Vels

In his new role, Vels, who joined the company in 2017, will focus on delivering growth targets and improvements in internal execution, while continuing to lead Empire's real estate, technology and enterprise project management teams. He will also lead any future acquisition and merger activities the company decides to undertake.

"I am thrilled that Mike Vels will continue in this new leadership role to support our long-term success at Empire," said Medline. "This transition tremendously increases our bench strength on the Executive Team. Leveraging Mike's extensive experience in this new role will enable us to focus on our growing ambitions post Horizon and deliver strong and consistent shareholder value and earnings growth."

Empire says these changes are part of a “rigorous succession” plan to develop the “next generation of talent for key leadership roles.”

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