Empire opening three more FreshCo stores in Alberta
Grocery company announces the next in its line of store conversions, bringing FreshCo's count to 12 in the province
Canadian Grocer staff
Empire has announced the next three FreshCo stores in Alberta.
These Safeway-Sobeys conversions include: Jasper Gates in Edmonton; Lewis Estates in Edmonton; and Downtown Fort McMurray. In a press release, Empire said the stores would be open by the fourth quarter of fiscal 2022, bringing FreshCo's store count to 12 in the province.
"Customers in Alberta are welcoming FreshCo with open arms, thrilled to see a new and fresh discount option in their local markets," said Mike Venton, general manager, discount, in the release. "Our team of frontline leaders and store teammates in the West is committed to continue opening stores that deliver on our freshness, price and in-stock guaranteed promises. The customer response to our entry into the market gives us great confidence in our brand and marketing strategies."
With this announcement, Empire has confirmed 40 of approximately 65 FreshCo locations planned for Western Canada. There are currently 28 FreshCo stores up and running across British Columbia, Alberta, Saskatchewan and Manitoba.