Ethnic conference offers what's hot in multicultural marketing

From multicultural digital marketing to in-depth shoppalongs with South Asian consuemrs, there's a lot of learnings not to be missed at the second annual Canadian Grocer/Marketing magazine Ethnic Consumer Insights Conference on March 25.

Taking place at the International Centre in Mississauga, this year's exciting keynote speaker is Laura Lee, director - head of entertainment East partnerships, YouTube/Google.

Lee will kick off the full-day event with a discussion on how Google Canada is working with some of the country’s most-loved brands to reach multicultural consumers with unique, engaging content on YouTube.

She’ll share examples of made-for-digital campaigns that focused on telling a deeper, more emotionally-resonant story with ethnic consumers, as well as talk about what’s next in the future of digital marketing.

READ: Ethnic conference highlights 2013

Next, Judy Chang, director of analytics at Nielsen will provide the latest data into the growing ethnic consumer groups in Canada, along with the opportunities to reach them.


Then hear from Pearl Strategy & Innovation Design's research into the South Asian consumer. Find out about the brands and categories that resonate with these consumers based on their exclusive shop-along and in-depth studies among new immigrants and those who've been in Canada 5 years or more.

GALLERY: View 2013 Ethnic conference photo album


Following Pearl Strategy's presentation, there will be exclusive case studies presented on successful programs that resonated with ethnic consumers.

Then listen to the lively discussion with retailers: Sobeys, H-mart, Overwaitea Food Group, and Al Premium on how they're reaching ethnic consumers with innovative store layouts and programs.

For the full conference agenda, go here.

Spaces are limited, so purchase your tickets to this event today.