Ferrero appoints new president for Canadian business

Alessandro Natola has been tasked with focusing on driving innovation in new categories, and channel growth

Alessandro Natola has been named president of Ferrero Canada.

According to a press release, Natola has been tasked with "continuing the region’s strategic focus on driving innovation in new categories, channel growth, and market leadership." He will report to Ferrero North America president and CEO Paul Chibe.

Natola has worked for Ferrero for 14 years across several European markets in roles spanning strategic planning, brand marketing, business development, and category and trade marketing. He was most recently managing director for Ferrero Scandinavia, where he and his team were credited with growing the business by 40%.

"North America is a strategic growth market for the Ferrero Group," said Chibe. "With the region’s growing brand portfolio and innovation pipeline, Natola’s global experience, strategic mindset and proven track-record will be critical in achieving our growth ambitions."

Natola replaces Rudy Sequeira, who is taking on an international assignment with the company.

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