Ferrero Rocher to host immersive pop-up in Toronto

Ferrero is launching its Ferrero Rocher chocolate squares in Canada with a national campaign that includes an immersive pop-up in Toronto. 

From April 10 to 12, the brand is taking over The Grand Bridge at The Well with a large-scale, walk-through installation designed to replicate the chocolate squares product and packaging. 

Ferrero also ran a sampling activation between March 30 and April 2 at the Bay Street Kisok in Toronto’s Union subway station.

The campaign includes a creator program featuring Toronto and Quebec influencers who are amplifying the launch via Instagram. The content is also syndicated to TikTok. 

Finally, a “Share the Moment” contest runs until April 12 on social media, inviting Canadians to tag a friend who they’d “Raise a Square” with for the chance to win Ferrero Rocher chocolate squares.

The chocolate squares are available in four varieties—Milk, Dark, White, and Assorted—in 105g bags at major grocery and convenience retailers across Canada.