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Flashfood introduces new solution for independent grocers

Company launches platform designed for smaller retailers
Jillian Morgan, female, digital editor for Canadian Grocer
flashfood for independents
Flashfood is an online marketplace that connects shoppers to fresh produce, meat and other groceries at up to 50% off.

Flashfood has launched a new offering designed for independent grocers.

The platform—Flashfood for Independents—promises to offer the same benefits as the Flashfood app but with “flexible and customizable” elements for stores with unique footprints, smaller teams and changing inventory.

Flashfood is an online marketplace that connects shoppers to fresh produce, meat and other groceries at up to 50% off.

Features and services of the new platform include: 

  • Fast onboarding with no requirement for inventory data ingestion, enabling manual posting to the Flashfood Partner app on grocers’ standard devices
  • Flexible shopper pick-up models tailored to grocers’ store layout and footprints, with one-size-fits-all signage kits delivered in-store
  • An automated reporting suite
  • Dedicated customer service team members assigned to Flashfood's independent retailers

Flashfood for Independents is currently live in more than 10 stores across North America, including Petique Boutique in Scarborough, Ont. and O'Charbon Halal in Saint-Hyacinthe, Que.

READ: Canadians' grocery shopping habits increasingly driven by discounts and deals

The company plans to add more than 100 independent grocers to the platform by the end of the year.

"There are more than 27,000 independently owned grocery stores in North America that play a vital role in nourishing and sustaining their communities. But the already harsh and competitive retail climate right now is particularly difficult for independent grocers, who face unique challenges as small businesses," said Nicholas Bertram, CEO of Flashfood, in a release. "Our goal with this launch is to offer a supporting lifeline to these businesses, many of whom solve food access challenges issues in hyper-urban or rural areas. Our hope is to empower these grocers with a solution that brings more shoppers in-store and puts money back in their bottom line.”

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