Flow Alkaline Spring Water names new CFO

Trent MacDonald takes over for Devan Pennell who is now chief strategy officer
Trent MacDonald
Trent MacDonald

Flow Alkaline Spring Water (Flow) has announced Trent MacDonald as its new chief financial officer. MacDonald previously held the same position with cannabis LP HEXO Corp and Neighbourly Pharmacy.

“We are adding bench strength to our organization to drive continued operational efficiencies, maximize working capital management and accelerate our path to profitability,” said Nicholas Reichenbach, Flow’s founder and chief executive officer, in a press release,

In the release, Flow said MacDonald “brings deep experience in retail operations, operational efficiency and business intelligence in high growth entrepreneurial environments” to the company.

Former CFO Devan Pennell will stay on with Flow as its chief strategy officer.

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