Former CPMA chair Rick Alcocer to retire from Duda Farm Fresh Foods
Rick Alcocer is set to retire from Duda Farm Fresh Foods.
Alcocer serves as SVP of sales and marketing for the U.S.-based grower of fresh celery, radish and corn
The executive began his career in the fresh produce industry in 1980 at Dole Fresh Vegetables (known then as Bud Antle, Inc.) in the role of financial analyst.
After eight years at Dole, Alcocer transitioned to Tanimura & Antle, where he spent nearly 15 years assuming roles including account executive, general sales manager and director of retail sales.
Alcocer joined Oviedo, Florida-based Duda in 2003 as director of fresh sales.
He was appointed as the first American chair of the Canadian Produce Marketing Association (2017-2018), where he had been a board member for over 25 years.
“As Rick embarks on his retirement, I express our deepest appreciation for his unwavering commitment to the industry and over two decades of service at Duda Farm Fresh Foods”, said Mark Bassetti, president, Duda Farm Fresh Foods, in a release. “He has made an undeniable impact on both Duda and the produce industry at large. I wish him a future filled with well-earned rest and enjoyment.”
