Former Nielsen Canada executive joins Crossmark

After 23 years with research firm Nielsen Canada, Rick Winslow is headed to Crossmark Canada as vice-president client and business development -- a newly-created role within the company.

"Rick has proven to be one of the very best client leaders in the industry," said Crossmark Canada president and CEO Mark Ayer in a press release. "That, coupled with his extensive background in CPG sales and analytics, and his deep knowledge of the issues faced by both manufacturers and retailers in Canada will make him a powerful addition to our leadership team."

Winslow's career started at Kraft where he worked at store level, and later managed key accounts in Ontario and the Maritimes. From there he went to Nielsen where he held several roles over the past two decades including SVP client service. He also led the Pricing, Assortment, Marketing Mix, and Consumer Insights teams.