Former Nutrabolt exec joins Guru Organic Energy as chief revenue officer

Organic energy drink brand Guru Organic Energy Crop. has named Rajaa Grar chief revenue officer.

Grar previously served as chief marketing and digital officer at Nutrabolt, owner of C4 Energy. She also served as head of global brand marketing at Paula’s Choice Skincare (acquired by Unilever in 2020), where she oversaw social, influencer, digital content and omnichannel sales.

The executive also has extensive marketing experience building many of today’s most popular CPG and retailer brands, including Amazon, Starbucks and Coors Light.

“We are thrilled that Rajaa has agreed to join the Guru team,” said Carl Goyette, president and CEO of Guru, in a statement. “Her achievements as CMO and chief digital officer fit perfectly with what we were looking for to grow our brand and revenue streams in Canada and the U.S. The timing of her appointment could not be better as we enter a pivotal year where marketing and digital will be key to our ongoing brand awareness and revenue generation activities in Canada. In addition, her extensive knowledge of the U.S. energy drink market is a huge asset and could lead us to accelerate the timeline of our growth initiatives in the $18+ billion U.S. market.”