Former Pattison Food Group director Owain Hoefle joins Equifruit

Former Pattison Food Group produce director Owain Hoefle has joined Equifruit as sales manager for Western North America.

Based in British Columbia, Hoefle is tasked with developing key retail relationships across Canada and the U.S.

He joins Equifruit from Rainbow Greenhouses, where he worked as a key account manager. Before that, Hoefle spent 17 years at Pattison Food Group, most recently serving as director of produce, floral and bulk.

“Owain brings deep roots in Western Canadian produce and experience building retail relationships in the markets we’re growing in”, said Kim Chackal, VP of sales and marketing and co-owner of Equifruit, in a press release. “We’ve long believed that the right people make all the difference in bringing Equifruit Fairtrade bananas to more shelves, and Owain is exactly the kind of seasoned, values-aligned team-member who can do that.”