Freson Bros. campaign supports Jasper Volunteer Fire Brigade

Who: Freson Bros.

What: The Alberta grocer has launched a fundraising campaign in support of the Jasper Volunteer Fire Brigade.

Until August 15, Freson Bros. will be accepting $5 donations at the tills of all of its stores and will then match all donations up to a total of $50,000, with 100% of all donations collected going directly to the Jasper Volunteer Fire Brigade. 

Funds will help maintain equipment, provide training for volunteers and support emergency response efforts.

"We are incredibly proud to support the Jasper Volunteer Fire Brigade," said Mike Lovsin, Freson Bros. Chairman. "Their dedication and bravery in serving and protecting their community during this wildfire season is truly inspiring. We invite everyone to join us in this effort. Together we can make a real difference in our community."