Freson Bros. launches online ordering for fresh and ready-to-eat foods
Independent grocer Freson Bros. has chosen Mercatus, a provider of digital engagement and commerce solutions for regional and independent grocers, on an online ordering platform for fresh food and prepared meals.
With 17 locations across Alberta, family-owned and -operated Freson Bros. has a reputation for quality fresh foods and prepared foods. By deploying Mercatus’ advanced white-label digital commerce platform, Freson Bros. can offer its customers a seamless, personalized ordering experience for catering, foodservice and freshly prepared meals, accessible via web and mobile app.
The new digital ordering solution is designed to meet three key goals:
- Customer Convenience: Customers can easily place orders online and conveniently pick them up in-store.
- Operational Excellence: Store teams can take advantage of a streamlined order management system that optimizes the entire ordering and fulfillment process.
- Higher Revenue and Profitability: The deployment of an advanced digital ordering application and sophisticated order management tools positions Freson Bros. to boost sales in its catering and foodservice departments.
“Freson Bros. is dedicated to continuously evolving our customer experience by making it easy and convenient to access the fresh, high-quality products we’re known for,” noted Doug Lovsin, president of the Stony Plain, Alberta-based grocer. “Partnering with Mercatus empowers us to not only exceed our customers’ expectations, but also enhance our operational efficiencies, driving profitable growth in our most important categories.”
A version of this article appeared at ProgressiveGrocer.com.
