Frito Lay Canada announces Made for the Moment murals in Toronto and Vancouver
Company tapped Canadian artists Carson Ting and Adrian Hayles to create murals that celebrate Canadians’ love of soccer
Canadian Grocer Staff
Mural by Carson Ting. Photography courtesy Frito Lay Canada
Frito Lay Canada commissioned two local artists to create murals in Toronto and Vancouver as part of its soccer-focused campaign, Made for the Moment.
The two contributing artists are B.C.-based Carson Ting and Ontario-based Adrian Hayles.
Ting’s Vancouver mural, in which a Canadian goose appears to be kicking a soccer ball, is located at 655 Smite Street.
Mural by Adrian Hayles. Photography courtesy Frito Lay Canada
Hayles’s graffiti mural, which features a woman soccer player, can be found at 22 Queen Street West.
"The Made For The Moment campaign was designed to celebrate all Canadians' love of soccer and their unique relationship to the game. To celebrate this relationship and extend the campaign, we're thrilled to partner with Carson and Adrian on creating these unique art installations that each bring a different perspective of how soccer and Frito-Lay come together to make the moment special in their hometowns and some of our biggest most vibrant cities," said Jess Spaulding, chief marketing officer of Frito-Lay and Quaker Canada, in a statement.