Gay Lea Foods unveils immersive pop-up in Mississauga

Gay Lea Foods Co-operative is raising money for charity with a new immersive pop-up, “Share Joy by Gay Lea.”

All ages are welcome to tour in five thematic photo-worthy rooms. The farmer-owned co-operative will donate $1 to the Boys & Girls Club for every images of the experience shared to social media using #GayLeaShareJoy, up to $10,000.

"’Share Joy’ is our most recent brand campaign that celebrates Gay Lea's part in the shared joyful moments of everyday life, and Share Joy by Gay Lea is our way of bringing this to life through a meaningful and immersive experience," said Sara Abe, senior director of marketing and commercial capabilities, Gay Lea Foods, in a statement. "Each room takes you on a cheerful and unexpected journey of our pillars of joy.”

The pop-up runs from Dec. 2 to Dec. 22 at Square One Shopping Centre in Mississauga during regular mall hours.