Who: Giant Tiger Stores Limited
What: The retailer is collaborating with the Canadian Women’s Foundation to create a “Fierce Like Tigers” t-shirt and sweater ahead of International Women’s Day on March 8.
One hundred per cent of proceeds from the sale of the shirts will go directly to the Canadian Women's Foundation to help spread awareness and raise funds to support programs for girls and gender-diverse young people.
"At Giant Tiger, we believe in gender equality and supporting the incredible women employed in our stores and support divisions and in every community across the country," said Alison Scarlett, head of public relations and communications and co-chair of DE&I at Giant Tiger Stores Limited. "We are thrilled to extend our partnership with the Canadian Women's Foundation to create these one-of-a-kind shirts and provide another tangible way that Giant Tiger stores and customers can help drive change in the communities we call home."
"Girls are Fierce like Tigers" is the message that was featured in a Canadian Women's Foundation campaign, which set out to replace negative advertising messages directed at girls with words of positivity.
Since 2017, Giant Tiger has donated over $315,000 to the Canadian Women's Foundation to support the Girls' Fund and their Got Your Back Campaign.