Glad relaunches “Don’t Get Mad. Get Glad” campaign with Oscar the Grouch

Glad is relaunching its decades-long ad campaign, “Don’t Get Mad. Get Glad”, featuring Sesame Street character Oscar the Grouch. 

The campaign centres around a musical number about a world that loves trash as much as he does, performed by Oscar. 

The campaign, directed by Will Speck and Josh Gordon, is a “remix of Oscar’s classic song ‘I Love Trash,’ reimagined for today’s world. Instead of singing a solo ballad to his beloved trash, Oscar imagines a world where he’s joined in song by others who love it as much as he does. In it, Glad products keep people from “getting mad” at rips, smells, and leaks,” notes a press release. 

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Since its original premiere back in 1987, “Don’t Get Mad. Get Glad” has featured a rotating cast of celebrities. 

“No one feels more strongly about trash than Oscar the Grouch, so we knew we had to reach out to Sesame Street for the relaunch of ‘Don’t Get Mad. Get Glad,’” said Kellie Li, marketing Director, Glad. “Our intention behind this campaign is to show that trash doesn’t have to be associated with a feeling of ick, avoidance, or grouchiness.”