ASDA ROLLS OUT MORE REFILL ZONES
In the U.K., Asda is rolling out its refill zones to more of its stores. Asda first introduced refill zones at its Middleton “Sustainability Store” in Leeds last October; that trial was so successful, says the retailer, that several products in the zone outstripped packaged sales and customers travelled from outside the local area to shop more sustainably. This October, Asda will open its largest refill store in York, which will feature 18 standalone bays featuring more than 70 branded (from Kellogg, Tilda rice, Unilever, Nestlé, etc.) and private-label products ranging from cereals, tea, pasta, cleaning products and pet food, all in refillable format. “Our ultimate goal is to make refill and reuse a part of every Asda shopping trip,” says Susan Thomas, the retailer’s director of commercial sustainability in a post on its website. “And to achieve this we have to make it easy, accessible and affordable for all our customers to shop this way.”