GoodLeaf Farms has named Michael Ravensdale as its new vice president in charge of horticulture development, innovation and quality.
Joining GoodLeaf from the cannabis industry, Ravensdale brings an extensive background in plant science and molecular genetics to the indoor vertical farm operation.
“The success of GoodLeaf Farms is that we are a true value-add business that is focused on execution; our secret sauce is working hard every day to produce consistency in our products at a high level,” Ravensdale said in a statement. “That’s what distinguishes GoodLeaf; being high-tech is a table stake in our sector. We focus on preparation and precise execution on a daily basis, and use data to ensure we are on the right track.”
In addition to making better use of the data collected at GoodLeaf’s indoor farms — its flagship farm in Guelph, Ont., and the farms in Calgary and Montreal that will open later this year — Ravensdale will also drive new product innovations at GoodLeaf.
GoodLeaf’s portfolio of baby greens and microgreens – including Spring Mix, Micro Radish and Micro Spicy Mustard Medley – are currently available in most leading retailers in Ontario, including Loblaws, Sobeys, Metro, Longo’s and Whole Foods, as well as other independent retailers and food service operators.