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Halo Top sells to Wells Enterprise

Popular L.A.-based ice cream brand finds a new home with the maker of Blue Bunny and other frozen treat brands

Los Angeles-based Halo Top Creamery is being sold to Wells Enterprise--one of the largest ice cream manufacturers in the U.S.--for an undisclosed amount. The deal is expected to close later this month.

“Halo Top disrupted the ice cream category by providing a high protein, low sugar, low calorie dessert that gave consumers a reason to purchase ice cream as a treat again," said Mike Wells, president and CEO of Wells Enterprise, which counts Blue Bunny, Blue Ribbon Classics and Chilly Cow among its brands.

"Halo Top met a consumer need that no one else in the category was serving," he added. "We feel it is a good fit for the Wells portfolio as we look to broaden our offerings for consumers."

READ: Low-calorie ice cream craze hits Canada

Halo Top launched in Canada in March 2018 with 12 dairy flavours. The brand’s non-dairy varieties then became the number-one requested item from Canadians, according to the company. So, Halo Top brought four dairy-free and vegan varieties (made with coconut milk) to the Canadian market and has been adding to the lineup since.

READ: Halo Top heats up the ice cream aisle

And, more recently, Halo Top launched a range of its frozen dessert bars in Canada in four flavours: Strawberry Cheesecake, Mint Chip, Chocolate Chip Cookie Doug, and Birthday Cake.

"As Halo Top continues to mature, Wells’ expertise in everything from operations, to managing brands, to making ice cream products for over a century will help Halo Top become an even better product and stronger brand,” said Halo Top founder and CEO Justin Woolverton.

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