Hershey Canada releases limited edition Her for She bars, pledges $40K to Girl Up
Partnership launches ahead of International Women’s Day
Canadian Grocer Staff
Photography courtesy Hershey Canada
Who: Hershey Canada
What: In celebration of International Women’s Day (March 8), the company has partnered with Girl Up to launch five limited-edition Her for She chocolate bars.
Now available at participating locations across Canada, each bar highlights a young Canadian woman taking action to build a more positive future.
Those women include: Autumn Peltier, Indigenous rights and water activist; Fae Johnstone, 2SLGBTQIA+ advocate; Rita Audi, gender and education equality activist; Naila Moloo, climate tech researcher; and Kélicia Massala, founder of Girl Up Québec.
Hershey Canada has also pledged $40,000 to Girl Up, which provides young women with the training, tools, and community to build leadership skills and accelerate social change.
The company worked with Toronto-based mural artist, Gosia Komorski, to create the wrapper designs on the limited-edition Hershey’s Cookies N’ Creme and Hershey’s Whole Almond bars.
Together with accompanying video spots produced in collaboration with Mint, the designs illustrate how each woman is using her voice and advocacy to contribute to lasting change.
Her for She 2023 is a continuation of the inaugural 2022 Canadian campaign.
"Last year's initiative exemplified Hershey Canada's larger values and commitment to support and advance gender equity," Brittany Chopra, senior marketing manager at Hershey Canada, said in a statement. "We're so excited to extend the message even further in 2023! Having the bars on sale across Canada only serves to amplify women's voices and stories, and will encourage more Canadians to spotlight those making change in their own communities."