Hershey's debuts box of chocolates that tranforms into a tripod

Hershey’s newest campaign calls on Canadians to turn the Family Day holiday into Family Photo Day.

The brand has created a limited-edition box of chocolate that doubles as a tripod. 

Canadians can enter for a chance to win the box on Hershey's Instagram.

"The vast majority of parents say that just looking at family photos can help strengthen both a child's sense of connection to their family - and a parent's sense of self,"  says Paloma Bentes, marketing director, Hershey Canada, in a statement. "But for today's busy families, capturing life's sweetest moments with everyone together can be quite difficult. That's why we're inviting every Canadian family - no matter their Family Day plans – to take a moment this long weekend to capture a sweet memory together."