Hershey's debuts box of chocolates that tranforms into a tripod

Brand hopes to encourage families to take more photos together
Jillian Morgan, female, digital editor for Canadian Grocer

Hershey’s newest campaign calls on Canadians to turn the Family Day holiday into Family Photo Day.

The brand has created a limited-edition box of chocolate that doubles as a tripod. 

Canadians can enter for a chance to win the box on Hershey's Instagram.

"The vast majority of parents say that just looking at family photos can help strengthen both a child's sense of connection to their family - and a parent's sense of self,"  says Paloma Bentes, marketing director, Hershey Canada, in a statement. "But for today's busy families, capturing life's sweetest moments with everyone together can be quite difficult. That's why we're inviting every Canadian family - no matter their Family Day plans – to take a moment this long weekend to capture a sweet memory together."

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