Parisien says the Arab population could become Quebec’s largest minority by 2020 and Hispanics will not be far behind, with most of the members of these communities residing in the Montreal area.
As a result, grocers will have to put the accent on fresh, high quality food. That’s because Hispanics and Arabs are used to making daily visits to stores for fresh produce and small purchases, he says.
For example, 60% of Hispanics and 58% of Arabs buy bread four to seven times a week, compared with only 7% of Canadians.
Corresponding with their frequent grocery shopping trips, Hispanic and Arab shoppers put a great emphasis on customer service from friendly, well-informed staff than does the general population, Parisien says.
On average, these immigrants will be 10 years younger and more educated than the general population. That will make them more open to innovative products, but less able to buy them as they will have less disposable income, he says.