IGA launches rewards campaign for Scene+ members in Quebec

For a limited time, Scene+ members shopping in IGA stores in Quebec will earn incremental value with each purchase in the form of digital stamps.

When shopping with their Scene+ card, shoppers earn one digital stamp for every $10 spent. The stamps are redeemable for Comptoir de Famille-branded dinnerware at up to a 97% discount.

Customers can earn the stamps through Dec. 13 and have until Dec. 27 to redeem them.

“We are very pleased to offer this unique and exclusive benefit to our Scene+ members. In addition to all the great reasons to use your Scene+ card at IGA, now you can also collect an entire dinnerware set at tremendous savings just in time for holiday entertaining,” said Mathieu Hébert-Thompson, director of loyalty, CRM and digital marketing for Sobeys banners in Quebec, in a statement. “The initial member sign-ups, active members and awareness of our new Scene+ loyalty program exceeded our expectations, and with the addition of this special dinnerware rewards offering we are seeing registrations and engagement grow even further. Our loyal customers are showing us that they love the benefits of the Scene+ program.”

Managed by tcc Global, the Comptoir de Famille campaign provides customers with an app and web interface to manage their points and rewards. 

During the first week, shoppers earn 15 bonus points for downloading the IGA app, which they can use to check digital stamp balances, get information on the rewards selection, earn special manufacturer-sponsored bonus points and see their earning and redemption history. 

Future releases will include the ability to gift or transfer digital stamps to other users.