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InstaBuggy starts expanded coverage with Summerhill Market

Plans to expand grocery delivery service across Canada in coming months

In November InstaBuggy announced plans to expand its coverage in Toronto’s downtown core.

The grocery delivery service is making good on its word in a partnership with Toronto independent Summerhill Market.

Summerhill, which has two outlets, is known for its gourmet prepared fare. Two weeks ago InstaBuggy released a YouTube video offering a “sneak peek” into the partnership, which would have InstaBuggy deliver groceries and prepared meals to shoppers’ doors in a little less than an hour.

READ: InstaBuggy expands coverage, adds stores

In the video, Brad McMullen, Summerhill’s General Manager says one of the chain’s challenges has been physically getting customers into the stores because of their location and smaller parking lots.

“We’re located in a little nook of Rosedale, so it’s kind of tough to find us, but now with InstaBuggy you can find us from anyplace right from your couch,” adds store manager Christy McMullen.

InstaBuggy launched last April with retail partner Sobeys’ FreshCo. Last month, co-founder Julian Gleizer told Canadian Grocer that the company is in the midst of raising a “significant” amount of capital and plans to expand soon in the coming months to Ottawa, Montreal, Vancouver, Edmonton and Calgary. Talks are also being held with major players in Western Canada.

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