Instacart acquires Eversight, AI platform to be available to CPG brands and retailers in Canada
Eversight’s pricing tools and insights promise to drive growth for Instacart’s partners
Canadian Grocer Staff
Instacart has struck a deal to acquire AI-powered pricing and promotions platform Eversight in an effort to drive sales and growth for CPG brands and retailers amid inflation.
The platform is “tailor-made” for the grocery industry, allowing companies to test customized pricing and promotions directly with individual customers, at scale.
Eversight's capabilities will be available to Instacart’s retail and CPG partners across North America, including Canada.
CPG offerings will be part of the Instacart Ads product and technology suite. For retailers, insights will be available on the Instacart Platform through Carrot Insights.
“When it comes to grocery shopping, we know that every dollar matters. With higher inflation and the average cost of groceries up, we’re taking even more steps to make food and daily essentials more affordable,” said Fidji Simo, CEO of Instacart, in a statement.
Eversight’s CPG and retail partners include many of Instacart’s own partners, like Hershey’s, Coca-Cola and Raley’s.
“By joining Instacart, this technology can be scaled across online and offline pricing to help make buying groceries more affordable for everyone while also driving more value for CPGs and retailers,” David Moran, co-founder and chairman of Eversight, added.