Grocery tech company Instacart has launched The Holiday Rescue App, its most extensive holiday campaign to date. The brand campaign, which will run for seven weeks in the United States and Canada, and features various campaign extensions, from hosting family and giving the ultimate presents to preparing for a New Year’s Eve party, with Instacart portrayed as the one-stop destination that can meet every seasonal need.
“Instacart’s breadth of selection from more than 1,400 retail banners enables consumers to shop all of their holiday needs, including last-minute ingredients, holiday decor, presents, Christmas trees and spirits this Thanksgiving through New Year’s Eve and beyond,” noted Jasmine Taylor, senior director of marketing at San Francisco-based Instacart. “We know that unexpected curveballs are a constant during the holidays, so this campaign comes with a promise to save the day – and consumers’ sanity. We’re reminding busy families that we can rescue them all season long from the holiday madness.”
READ: Holiday grocery ads from around the world
Various CPG brand partners are activating within the campaign, among them Campbell's, Conagra Brands, Diageo, Edwards Desserts, Hormel Foods, Kodiak, McCormick, Molson Coors, Mondelez and Moet Hennessy in the United States, and Hershey, Kellogg's, Conagra Brands and Mars Wrigley in Canada. Instacart's retail co-marketing campaigns will all feature Holiday Rescue App messaging and creative highlighting the breadth of its retail banner assortment and selection with gift options across beauty, sports, home improvement, pet care and spirits.
Created by Instacart’s in-house Creative Studio and Marketing teams, the campaign will run across linear TV, OTT, search, YouTube, paid and organic social, influencer, audio, direct mail, and CRM to reach as many consumers as possible.
This article first appeared on Progressive Grocer