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Iögo asks customers to indulge a little

Latest yogurt product boasts rich flavor without the calories

Yogurt made with whole milk and real cream that’s low-cal to boot?

That’s what Quebec-based Ultima Foods is promising with its latest line of yogurt products called Iögo Moment.

Launched across Canada this fall, Iögo Moment coincides with the second anniversary of the Iögo brand, which now carries eight yogurt and dairy lines.

“Our research and development team has created a rich and creamy yogurt with 8% milk fat,” says Jonathan Fontaine, the company’s nutritionist. “With as little as 140 calories per serving, Iögo Moment is the perfect way for consumers to indulge any time of day, and without the guilt.”

Recent market research from the NPD Group shows that yogurt consumption is on the rise at breakfast, lunch, dinner. On top of that, Andreane Leblanc, Ultima’s public relations advisor, says more consumers are eating yogurt for sheer pleasure.

“In Europe, the pleasure yogurt segment consumption is increasing an average of 15-28%, and in Canada it’s the second fastest-growing segment after Greek yogurt,” she says.

Iögo Moment comes in two formats: a creamy yogurt loaded with a bottom of fruit or fruit combinations such as orange-cranberry and apple-caramel, as well one with lemon pulp or vanilla bean. The packaging is transparent to showcase the flavour, and features a removable label that reveals an inspiring thought on each container.

The line is being promoted via TV and targeted print advertising, with coupons as well as in-store tastings. Suggested retail for a four-cup package is $3.99.

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